Silencing the noise –
Why Social Entrepreneurs Transform Audiences to Connected Tribes

Tariq • Nov 2023

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As a content creator your audience is your business. It will make or break you.

If you are like me, a new social entrepreneur, you need to understand how to grow an audience. And grow the right audience.

You have to take responsibility for your content and responsibility for your words. They have power and to use them irresponsibly is to produce bad culture. As a social entrepreneur your message and how it is crafted will affect the kind of audience you reach.

In a foreboding tone Seth Godin says, “A connected community of readers is going to read what you wrote today. A cultural shift will occur among a small group of people because they will share, discuss, and engage with each other about what you wrote.”

If there’s anything we know about communication on the internet is that it’s hardly responsible. Almost polarizing by default. So, this reminder should unsettle readers and aspirants who intend to use the internet as a medium of public outreach.

There’s an intersection here of public and private as well as personal and political. It’s a hard line to negotiate. Nevertheless, it is — it exists. Words carry weight and can cut both ways — for or against you. So, be careful. Be responsible.

You will get the audiences you attract, and it could be that you don’t understand who you are when you begin your journey as a Social CEO. As you learn and adjust to communicating in public your messaging will change.

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